There's free breakfast, not just continental, but warm foods too.
Free shuttle to and from the airport, and within a couple mile radius if you don't rent a car and need to get someplace.
The rates are decent, there are some restaurant options nearby, and the front desk staff is very nice.
Also, one or two nights a week the manager has a happy hour special. Free Mexican food snacking, which can double as dinner!
The rooms are spacious, pretty standard furnishings. It must cater more to business travelers than actual tourists.
They had a raindrop shower head which I loved, pretty high end for this type of hotel. But the bath towels were thin and not so soft. That's to be expected though in a non-4 star.
If you are brave enough to wander over to Juarez, it's a very close drive to the border and is actually even walkable from the hotel